Plant Catalyst | 2019-2020
Market Research & Piloting of Sales Strategies for Plant Catalyst
The Challenge
Plant Catalyst approached Agova in October 2019 with interest in expanding the distribution and sales of its Plant Catalyst product in Zambia.
The Solution
Agova conducted market research to identify Plant Catalyst’s ideal customer profile, and piloted five sales strategies targeted at this customer segment in 4 provinces in Zambia.
Results
Results from the pilot showed that sales volumes of the Plant Catalyst product in 2020 increased by 47% from the previous year.
Client Quote
"Indiana Baseden and her team at Agova are top-notch, quality consultants. As an American-based, sub-Saharan focused CEO of an agricultural company, I needed to collect valuable insights and intel to expand market share, to improve customer retention rates, and to achieve other mission critical goals for my expanding company in Zambia and east Africa. Indiana and her team delivered! Indiana was thoughtful, strategic, friendly, and she knew when to challenge me to produce a better product. I would highly recommend Indiana and Agova to any company who is interested in expanding their operations in sub-Sahara Africa."
