Agova sees digital technology as a key growth driver

The Coronavirus pandemic has undermined global economic growth, slashing profit margins and causing abrupt stoppages in business development.

Zambia’s economy has not been spared from the adverse effects of the pandemic since the first case was identified. in the country in March 2020.

But local companies are increasingly finding new opportunities using digital technology to innovate and produce solutions consumers need. In the last 12 months, Agova has taken the initiative to identify new and exciting opportunities through digital technologies to contribute to Zambia’s economy by offering unique, tailor-made, and innovative solutions, while driving its own growth.

Managing Director, Indiana Baseden, says the opportunities presented through digital technology have successfully overcome the adverse impact that COVID-19 has had on businesses in Zambia.

“For us, the biggest point is that we have started identifying or trying to move more into digital technology to provide our consulting services. Africa has always been a high-growth area, especially in these markets here in Southern Africa. Traditionally, we focused a lot on the agricultural sector, as this presented a lot of untapped potential for growth.

“More recently, we’ve identified digital tech clients and projects that we have been working with. An example of such is our current project with Zanaco on their ‘Agri Pay’ platform, which is essentially a digital platform to provide financial services to farmers such as micro-loans, micro-savings products, learning platforms, and other financial services to farmers,” revealed Indiana in an interview.

Indiana also notes that while Agova initially struggled with attracting clients during its formative years, the company enjoyed a very good year in terms of business development this past year.